Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
We are looking for a creative, analytical Marketing Manager to lead the Direct Mail marketing strategy efforts for our Retail Bank division. This role will drive a roadmap focused on the Direct Mail channel to accelerate our marketing efforts and be a critical contributor to a rapidly growing marketing program. You will be a leading voice aligned to the channel and you will work closely with internal & external partners to drive growth, pulling many different levers to grow the program (channel innovation, optimization strategies, audiences, creative, landing experience, customer journey, etc.).
This highly visible, strategic leadership role will focus on scaling Direct Mail strategies across the Bank brand and portfolio of products, fueling business growth. This lead will oversee the development, execution & optimizations of the Direct Mail strategies in partnership with partner teams. They will also partner on the testing roadmaps to maximize channel performance to scale continued growth. In addition, this lead will be responsible for building a vision and long term roadmap for the continued growth and success of this marketing channel.
The ideal candidate will have proven experience translating performance data into actionable Direct Mail marketing strategies, navigating matrixed organizations, managing significant goals focused on business outcomes and working with internal partners to see their vision through to market.
To be successful, the Direct Mail lead will need to thrive working in white space, building powerful cross-functional relationships and turning analytics into actionable marketing strategies.
Responsibilities:
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
Steward the maintenance and monitoring of channel efforts with internal team members & partners
Keep pace with industry trends and best practices to drive channel innovation
Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
Introduce new opportunities to drive business growth in an efficient & profitable manner
Ideal candidate will have the following skills:
Is obsessed with Direct Mail and direct marketing in general
Can quickly flex their thinking across the customer journey from awareness, consideration, conversion and brand loyalty
Loves to leverage data to tell stories and uncover actionable insights
Thrives on the opportunity to lead and build in white space, collaboration and the drive for results
Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps
Is able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful
Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
Basic Qualifications:
Bachelor's Degree or Military experience
At least 5 years experience in Direct Mail marketing
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
At least 5 years of experience with marketing analytics and optimization
At least 5 years experience managing budgets
At least 5 years of experience in Direct Mail creative strategy & execution
Preferred Qualifications:
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
3+ years of marketing experience in financial services or another highly regulated industry
3+ years of experience working with cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Riverwoods, IL: $132,800 - $151,600 for Manager, Marketing
McLean, VA: $146,100 - $166,700 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
Wilmington, DE: $132,800 - $151,600 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
